Restaurant Month 2017
Join us for Restaurant Month, returning to the Heart of the City from 1 - 31 August 2017
Auckland's biggest dining event is back for its seventh year and will once again showcase the best of the city centre’s restaurant scene across 31 days of incredible foodie experiences.
Restaurant Month is exclusive to the central city and is FREE for Heart of the City members.
Promotion and Partners
The event is promoted via Heart of the City during the key campaign period of winter and has delivered consistently great results in terms of awareness, increased dining activity and increased spending in restaurants.
American Express continue to support the event and the restaurant industry with their ongoing sponsorship of Restaurant Month. This year, they will be encouraging high-spending Cardmembers to dine out more often at venues that accept American Express during Restaurant Month, with a ‘Spend and Get’ offer..
Also supporting the event is this year’s menu partners Negociants NZ and Vintners plus S.Pellegrino & Acqua Panna mineral waters.
How You Can Take Part
1) You can participate simply by providing a special menu offer for the month of August.
The Special Menus are required to be:
- In one of the set price categories of $25, $40 or $55+
- Good value and exclusive to Restaurant Month
- Available for the whole of August. Businesses open for dinner must offer a dinner menu first, lunch is an optional extra
- Dine-in only
- A minimum of 2 courses (with a maximum of 3 options per course)
- Include one (1) drink match (see below for details)
- Priced on per person basis
- Can be included in the menu set price or listed as a separate recommendation
- Should be a relevant beverage or a wine
- Wine matches must be from one of our Restaurant Month Official Wine Partners: Negociants NZ or Vintners
- San Pellegrino & Acqua Panna have an exciting range of sparkling fruit beverages available
Be in to win
List any Restaurant Month partner wines and go automatically in the draw to win four (4) VIP tickets to the Taste of Auckland. Prize drawn on 5 September 2017.
T&C's: Restaurant must list at least one wine from at least one of the exclusive wine partners on the Restaurant Month 2017 menu for the entire length of the promotion (1-31 August 2017). The organisers, Lemongrass Productions, must approve the menu –and entry must be submitted via the menu submission online form (below). The prize draw is restricted to one entry per restaurant. One winner will be drawn at random from all entries received by Friday 26 May 2017 and the winner will be notified by email. All elements of the prize are subject to availability, are non-refundable and there are no cash alternatives. Prize is valid only for the session to which the tickets will be valid for.
Click here to register and submit your special menu now! Note Applications close on Friday 26 May.
2) You can also participate by hosting and staging an event.
Experience over the past 6 years has shown that successful events that attract diners and media interest are those events that have a real point of difference and are interesting and potentially quirky.
Heart of the City, along with Lemongrass Productions, deliver a series of regular annual events including the Chef Dining Series and Street Eats.
To discuss any of your ideas or to register your own event, feel free to get in touch with the Restaurant Month team at Lemongrass Productions on firstname.lastname@example.org. Please note they are also the key contact for participating at Street Eats 2017.
Staff and Restaurant Rewards
Front of house staff play a huge part in an enjoyable restaurant experience and to help encourage wait staff knowledge around what is on offer in their restaurant during Restaurant Month, Heart of the City will be running an incentive program to recognise and reward staff who are knowledgeable and actively promoting the event to their customers.
Who to Contact
For participation and event sponsorship enquiries:
Restaurant Month team at Lemongrass Productions – 097 377 9224
For questions regarding American Express acceptance:
Joshua Clarke, American Express – 09 583 8037 or 021 750 288
For information about Restaurant Month sponsor products:
Negociants NZ – 0800 634 624
Vintners - 0800 687 9463
S.Pellegrino & Acqua Panna – Bho Patel, 021 277 6088