who we are

Heart of the City is Auckland's city centre business association. We are one of a number of business associations across the Auckland Region delivering a Business Improvement District (BID) Programme. We are funded by property owners and commercial tenants within our boundaries.


We have an overall mission to foster a successful CBD economy. We are committed to developing a city centre that all Aucklanders are proud of, that is a thriving place to do business, is accessible, vibrant and a great place to be.

We are governed by our Executive Committee and our Constitution, which outlines our rules of operation.

Our major work focuses are:

 We:

  • Are a voice for business and property owners on important issues
  • Advocate for and participate in projects that will transform the city centre
  • Promote the city centre to increase visitation and spend through our marketing and events
  • Aim to improve safety through programmes such as CityWatch and StoreWatch
  • Work with Council and others to ensure the city centre is well-managed
  • Provide performance information including 24/7 pedestrian counts and retail spend
  • Are a key contact for business queries relating to the city centre
  • Provide opportunities for members to get involved in Heart of the City activities
  • Seek input from members on important issues and projects
  • Keep our members up to date through our regular business communications.

Annual Report

Read our 2016 Annual Report here.