Who's Coming
- Expected international visitors from sales: 85,000
- Free Independent Travellers (FITs): 55,000
- Visitors through the official travel programme: 30,000+
- Almost 50% of Free Independent Travellers (those not with an official package) will arrive before the opening match
- Average length of stay: 23 days
- 44% will be visiting New Zealand for the first time
- Top visitor sources: Australia, UK, Ireland, France, South Africa, USA, Canada
- 50% of domestic ticket purchasers will travel outside of their home region at least once
- 57% of international purchasers and 45% of domestic purchasers expect to buy more tickets.
- Almost half will arrive before the opening match. The average planned length of visit for the FITs is 23 days
What they will do while they’re here?
- Actively seek out truly New Zealand experiences
- Have high expectations of quality & service & be prepared to pay more for it
- Enjoy cultural experiences, especially Maori culture
- Be interested in sites of historic interest and historic buildings
- Enjoy adventure activities
- Eat out a lot, covering everything from snacks to fine dining
- Visit bars, pubs, clubs
- Appreciate high-quality, New Zealand-made souvenirs
Tourism Auckland. (May, 2009). RWC 2011 International visitor flow estimates for Auckland, 5. Retrieved from http://news.aucklandnz.com/pdfs/InternationalVisitorFlowEstimatesMay2009.pdf
