Why we love the Farmers Santa Parade

In 1934, Marbecks was opened, the Levy Building on Customs Street (home to RJB Design and Xuxu) got the art deco makeover you can still see today, around half a million people lived in Auckland and we were nearing the end of the Great Depression.

1934 was also the first year Aucklanders enjoyed the first ever Farmers Santa Parade, with the Hobson Street department store sending Santa, his reindeer and an entourage of decorated carts and story characters on a tour of the city centre via K Road and Queen Street for the enjoyment of the city’s kids and young at heart.

With its 85 year history and its place in the memories of generations of families, the Santa Parade plays an important role in Aucklanders’ sense of heritage, community and celebration.

We’ve shown our love for the Parade by sponsoring the event for the past two decades and individual city centre businesses have been longstanding supporters too, with NZ Herald (NZME) on board since 2001 and Barfoot & Thompson since 2003.

Farmers of course has the longest history with the event, running it in-house for half a century or so before the creation of the Auckland Children’s Christmas Parade Charitable Trust in 1991.

If you’d like to explore how you or your business can help support the Farmers Santa Parade, contact Pam Glaser, the parade’s general manager on 0274 599 634 or email pam@crackerjackevents.co.nz